Solid Merch makes music manufacturing easy for bands, record labels, and creatives.
Music Made Solid
Solid Merch worked with DAVID.MARKET to grow Solid as a full-service online manufacturing solution for independent bands, record labels, and creatives. Solid Merch specializes in vinyl record, compact disc, cassette, and other music media manufacturing, as well as in many types of merchandise for independent musicians, including t-shirts, hoodies, hats, and more. Solid Merch’s proprietary, custom B2B e-commerce platform simplifies and automates the often complicated process of music manufacturing, letting customers get an easy online quote, submit files, and have the order progress through manufacturing stages to completion and shipment.
DAVID.MARKET worked with Solid Merch to grow their customer base and inbound sales through pay-per-click advertising on platforms such as Google Search, Display, Shopping, Bing, Facebook, and Instagram, as well as through SEO optimization for key, high-intent terms. We optimized Solid’s site for conversion optimization, assisted with WordPress site development, and ran Solid’s organic social media strategy.
PPC Digital Advertising: One of Solid’s key strengths and unique offerings is their automated quoting and order production system, backed up by years of industry experience, expertise, and expert production and customer service staff. We designed and executed ad strategy, targeting, and creative designed to grow Solid’s customer base, prospecting and nurturing new customers. Over the course of our work with Solid, Solid has seen significant growth in their inbound leads and sales.
SEO: Music manufacturing involves a long sales cycle that depends on trust, details, and communication. To help Solid prospect for new customers and to build their reputation, we also worked on search engine optimization (SEO) with the goal of helping Solid’s key pages rank highly for major, industry terms. Solid has seen ongoing growth in their inbound organic traffic and keyword rankings.
DAVID.MARKET created an organic social strategy and posting infrastructure, helping Solid engage with their target audience: independent bands, record labels, and artists.
DAVID.MARKET created a long-term Search Engine Optimization (SEO) strategy for Solid Merch, leading to major increases in rankings and search visibility for valuable high-volume and high-intent industry search terms.
in e-commerce sales
in Google Ads conversions
in site conversion rate
As of July 2020, DAVID.MARKET helped Solid Merch realize a 50% Year on Year. increase in Google Ads conversions.
Client focused, responsive and able to cover a lot of territory on the digital marketing front. David and his colleagues at DAVID.MARKET have helped us with everything from site positioning, UX, SEO, social and PPC. Their team even helped us transition marketing pages to WordPress. They work collaboratively, take time to understand our business, and make course corrections as we collectively learn more. Their work for us on Facebook has been particularly awesome.
Vice President - A to Z Media