Solid Merch

Solid Merch makes music manufacturing easy for bands, record labels, and creatives.

Music Made Solid

Solid Merch worked with DAVID.MARKET to grow Solid as a full-service online manufacturing solution for independent bands, record labels, and creatives. Solid Merch specialize in vinyl record, compact disc, cassette, and other music media manufacturing, as well as in many types of merchandise for independent musicians, including t-shirts, hoodies, hats, and more. Solid Merch’s proprietary, custom B2B e-commerce platform simplifies and automates the often complicated process of music manufacturing, letting customers get an easy online quote, submit files, and have the order progress through manufacturing stages to completion and shipment.

DAVID.MARKET worked with Solid Merch to grow their customer base and in-bound sales through pay-per-click advertising on platforms such as Google Search, Display, Shopping, Bing, Facebook, and Instagram, as well as through SEO optimization for key, high intent terms. We optimized Solid’s site for conversion optimization, assisted with WordPress site development, and ran Solid’s organic social media strategy.

PPC Digital Advertising: One of Solid’s key strengths and unique offerings is their automated quoting and order production system, backed up by years of industry experience, expertise, and expert production and customer service staff. We designed and executed ad strategy, targeting, and creative designed to grow Solid’s customer base, prospecting and nurturing new customers. Over the course of our work with Solid, Solid has seen significant growth in their inbound leads and sales.

SEO: Music manufacturing involves a long sales cycle that depends on trust, details, and communication. To help Solid prospect for new customers and to build their reputation, we also worked on search engine optimization (SEO) with the goal of helping Solid’s key pages rank highly for major, industry terms. Solid has seen ongoing growth in their inbound organic traffic and keyword rankings.

Client

Solid Merch

Services

Strategy

PPC

SEO

Social Media

Web

DAVID.MARKET created an organic social strategy and posting infrastructure, helping Solid engage with their target audience: independent bands, record labels, and artists.

DAVID.MARKET created a long-term Search Engine Optimization (SEO) strategy for Solid Merch, leading to major increases in rankings and search visibility for valuable high-volume and high-intent industry search terms.

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Increase

in e-commerce sales

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Increase

in Google Ads conversions

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Improvement

in site conversion rate

As of July 2020, DAVID.MARKET helped Solid Merch realize a 50% Year on Year. increase in Google Ads conversions.