Scent New York
Scent New York are a Brooklyn-based manufacturer of home scent diffusers and oils. DAVID.MARKET led their paid social media ad campaigns, which included performance marketing on Facebook and Instagram, graphic design & copywriting, reporting, analytics tracking, and strategy.
Scent New York asked DAVID.MARKET to lead their paid social media ad campaigns, focusing on management and optimization of their Facebook and Instagram ad accounts, and the creation of bold ad creative via our expert graphic design and copywriting teams. Our goal was to improve Scent New York’s ROAS, scale revenue, and build transparency and deep analysis through clear reporting, analytics tracking, and expert strategy.
Paid Social Media Advertising: DAVID.MARKET developed a data-directed strategy for Meta Ads, including Facebook, Instagram, and the Meta audience network. Specific demographic audiences were defined and targeted, based on short-term and long-term data. Ad copywriting and creative visuals were tested and continually evolved.
Expert Creative: DAVID.MARKET implemented expert graphic design services to reinvent Scent New York’s visual ad creative. This included adaptations of existing product photography, seasonal photo shoots, and new 3D product modeling, aligning audience-focused creative with copywriting and its target audience.
Client
Scent New York
Services
Meta Ads: Instagram & Facebook Ads
Graphic Design
Increase
Orders
Increase
Sales
Improvement
Cost per Purchase
Brand and Consumer Aligned Creative
DAVID.MARKET focused on development of product and lifestyle focused creative for Scent New York's paid social campaigns. Paid social advertising offers unique opportunities for targeting potential customers with outbound advertising and for leveraging highly visual creative. Unlike other paid social ad platforms, Meta advertising has a proven history of generating sales along with clicks and awareness. Our approach on this ad platform emphasized targeting well-performing audience segments with visually appealing creative informed by customer interests, designed to help them situate the product and its benefits within their lived experiences. We also worked to develop holiday shopping ads and ads featuring relevant reviews to enable customers in the middle or bottom of the sales funnel to evaluate whether the product was best for them.
Mobile Focused Ads
With a large percentage of customers purchasing products via mobile devices, it is important to emphasize mobile screens and browsing behavior in your advertising design work.
Growth
Orders via Meta Ads
Improvement
Blended ROAS
Increase
Conversions
3D Product Modeling
Because of limited client photography, DAVID.MARKET brought on a 3D modeling subcontractor to work with our design team to create extensive photorealistic ad creative featuring client products in use.
