Parasol Projects are New York City’s premier pop up agency, equipped with a portfolio of dedicated white-box gallery and storefront spaces, a full-service production department, and extensive social networking and marketing infrastructure.
Building For Growth
Parasol Projects is a New York City-based pop up agency, with a portfolio of dedicated gallery and storefront spaces, a full-service production team, and an extensive marketing and social media arm. Parasol helps brands to produce branded pop-up retail experiences and brand activations and artists to produce art shows and design installations. Parasol have hosted and produced pop ups for brands as wide-ranging as Urban Outfitters, Vice, Live Nation, Fox Searchlight, Dunkin Donuts, Organic Valley, Saatchi Art, and more.
DAVID.MARKET was asked to help Parasol develop their web-based sales funnel, drawing more visitors to the site through PPC digital marketing campaigns, Search Engine Optimization (SEO), and optimizing Parasol’s online web presence, sales funnel and website conversion process. We also assisted Parasol on a long-term basis with Strategy, Web Development, and varied Agency services.
PPC: We rebuilt and optimized Parasol Projects’ Google Ads account, and introduced them to Bing advertising as well as Google Display and Facebook & Instagram advertising. Through an ongoing process of experimentation and data analysis, we developed a sales funnel designed for their target client, a high- or medium-intent B2B lead.
SEO: In conversation with our PPC strategy, we built a comprehensive SEO keyword research strategy, working to help Parasol place in the top SEO results for high intent terms and focusing SEO efforts on longer term content-focused strategies designed to move cold customers into the sales funnel, qualify them, and move them along to conversion over an appropriate time frame. We also focused on on-page content optimization and site technical optimization.
Conversion Rate Optimization
Through data analysis, we developed a sales funnel designed for Parasol’s target client.
We developed a web-based sales funnel, drawing more visitors to the site through PPC digital marketing campaigns
in Google Ads CTR
in Google Ads conversion rate
in Organic Search Traffic
We rebuilt and optimized Parasol Projects’ Google Ads account, and introduced them to Bing advertising as well as Google Display and Facebook & Instagram advertising.
Parasol Projects has been working with DAVID.MARKET for just over a year now and we have seen our inbound inquiries skyrocket since the start of that time. David’s work is thorough and always very well executed. His responses to our questions are always in-depth and his team has quickly become an important asset to us here at Parasol Projects. We greatly enjoy working with David and look forward to our continued success in the future.
Founder, Parasol Projects