Foray Design are the creators of The Spring, a new, revolutionary upright walker and mobility aid. Foray design and create mobility products built for the way people live.
E-Commerce Website Design, Development, SEO, PPC
The Spring is an upright walker mobility aid designed to enhance independence, health, and to reduce fall risk, all with a sleek, modern, non-medical look, and convenient feature set.
Foray asked DAVID.MARKET to help transform their Squarespace marketing website into in an integrated Shopify e-commerce site that provided an on-brand, high-grade experience for its target users, optimized for e-commerce sales as well as for marketing.
DAVID.MARKET’s web design and development team expanded the existing Foray brand into a full Shopify design and development build. A clean, clear, and simple brand language was optimized, adopted and expanded across the new website in order to compliment the products’ forward-thinking design and appeal. We worked to expand a visual language consistent across this new website, and that aligned with Foray’s packaging and overall digital marketing approach.
After developing and launching Foray Design’s new website, DAVID.MARKET then transitioned to work with Foray on an ongoing basis, handling organic and paid search engine marketing as well as Facebook, Instagram, and YouTube advertising.
Design: DAVID.MARKET designed and developed a new branded website presence for Foray Design and continued that design work by developing branded video and photo assets, including YouTube and Instagram video assets, static ads, and more.
PPC & SEO: DAVID.MARKET refined the paid search keyword strategy for Foray, and then expanded their marketing campaigns to include organic search, YouTube, Shopping, and Facebook and Instagram advertising.
Web Design & Development
DAVID.MARKET worked with Foray to refine their organic and paid keyword strategy and to implement a thorough search marketing approach.
We created new branded visual assets for use across marketing surfaces.
We developed video assets for organic and paid use across the Foray website, YouTube, and social media platforms.
We have been thrilled with the work that David.market has helped us execute relaunching our web presence. The team brilliantly helped us streamline design and user experience to strengthen the value proposition of both our product and brand.
Patricia Kavanagh & Peter Tittinger