BRIK Charger

Designer and developer of handheld charging technologies for personal vaporizers.

PPC & SEO For A Restricted Category

BRIK Charger approached DAVID.MARKET to help BRIK grow their inbound e-commerce traffic and sales through SEO (search engine optimization) for key terms, through PPC digital advertising, and through website optimization for conversions.

BRIK Charger primarily develops and sells portable chargers and charging cables for the JUUL and Vuse Alto vaporizers. While BRIK does not sell tobacco products, these products’ work with items in a restricted category necessitated a careful, unique approach that emphasized SEO and conversion optimization over PPC. 

 

SEO & PPC: We developed a keyword and mapping strategy and then applied it to BRIK’s site, optimizing each page’s site content, delivering weekly updates and reports on the rankings of these targeted keywords and the resulting traffic and sales through them. We also performed a thorough in-bound link analysis, identifying links that needed adjustment and strengthening, and working with BRIK to help build new, optimized links. We also developed a PPC strategy to help BRIK acquire new customers.

Website Optimization: We used heat-mapping and traffic analytics data to identify bottlenecks in BRIK’s conversion process, helping BRIK make their website design and checkout process more efficient, and raising their overall site conversion rate.

Client

BRIK Charger

Services

SEO

PPC

Conversion Rate Optimization

Strategy

Once you get a customer to your site, you should provide them with a user-friendly experience. We used heat-mapping and traffic analytics data to improve BRIK’s landing page, visitor, and conversion process.

DAVID.MARKET developed a precise SEO keyword strategy for BRIK Charger, re-writing and organizing site content, and using link-building, to optimize for key terms and for sales.

0%

increase

website e-commerce

0%

improvement

in webstore conversion rates

0%

improvement

in new customer bounce rate

Through PPC and SEO optimization we. achieved a 229% increase in users and a 375% increase in transaction volume.