Branding & Visual Identity: DAVID.MARKET and the Bhakti Center’s core team initially focused on enhancing existing branding assets for digital use. This brand refresh also set a clear visual direction for the 2022-2023 specialty training collateral.  The Bhakti Center possessed existing brand assets and guidelines, allowing the agency to begin working on the entity’s busy schedule quickly. A sense of calm and inward focus permeated these branding parameters and was expanded upon by DAVID.MARKET as it designed and rolled out imagery for email newsletters, digital ads, and other promotional efforts and advertising channels. These brand feelings were incorporated via a soft color palette, language that instilled a sense of spirituality and expertise, and photography that emphasized the welcoming nature of the Bhakti Center’s staff and community. These efforts aimed to create a more personal and dynamic response while appealing to past and new class participants.

PPC Advertising: DAVID.MARKET, as part of its integrated marketing plan for the Bhakti Center, created a detailed pay-per-click (PPC) advertising strategy. This plan spanned multiple ad platforms well-suited to reaching the client’s target market: Facebook, Instagram, and Google Search. An in-depth understanding and profiling of the organization’s customer base and competitive research informed our choice of ad platforms. The agency specifically evaluated how each one could assist in generating results, ranging from general awareness to driving class and training registrations. This perspective influenced the creation of varied ad formats, including static imagery, short videos, and image carousels.