Branding: The Alexa campaign asked DAVID.MARKET to help refine and expand the campaign’s existing logotype and to create an evolved, friendly, direct, but professional and modern visual brand language. This branding and visual language needed to be modern, clean, friendly, distinct from other campaigns’, and, importantly, to be usable by contractors and volunteers coming to the campaign with a range of design experience. After establishing the brand aesthetic with Alexa, we developed a thorough branding and communications guide document for the campaign that explained the visual guidelines for the brand as well as the campaign voice we established with the campaign. Assets were loaded into the campaign’s Canva account for volunteer use.

Website: Our branding work extended to the Alexa for Council website, where our focus was on creating an easy-to-navigate, professional website built on an easy-to-understand CMS that could be used and updated easily by paid and volunteer campaign staff over the course of the fast-moving campaign cycle. We designed the layout of the site for easy navigation of key aspects of a political campaign: policies, biography of candidate, endorsements, press, and how to get involved, etc. We also designed an inbound sign-up journey for mailing-list subscribers, voters, and volunteers.