What is SEO and How It Works

If you own, manage, monetize, or promote online content, SEO is an important tool that can bolster business, improve the quality and quantity of website traffic, and amplify brand recognition. Put simply: search engine optimization uses keywords and other essential data to attract unpaid traffic to a website or web page.

SEO is a discipline within the wider world of search engine marketing (SEM). However, unlike other SEM branches like pay-per-click (PPC) / cost-per-click (CPC) advertising, SEO focuses solely on organic or non-paid marketing channels and their optimizations to attract new website visitors.

Why is SEO Essential for Your Online Presence?

What’s in a word? A lot. SEO keywords can determine bottom-line performance for a business or initiative. They can bolster web visibility and rankings on search engine listings and promote website authority and relevancy. A site that takes its SEO seriously will be deemed more authoritative and relevant to people searching on the internet, which means increased web traffic. Also, SEO-treated sites offer better visitor experiences because the relevant information is easily accessible.

Importance of SEO Graphic - what is seo marketing and how it works blog

How to Enhance Your SEO Efforts

There are many ways to integrate SEO into your online presence and have this powerful asset start working for you now. Some routes to explore here are embedding relevant keywords into your current site content and metadata, optimizing image alt-tags, and creating fresh website content peppered with SEO keywords like blog entrees. You can also seek an agency like DAVID.MARKET to research keywords and help you impactfully implement them.

Yes, it is possible to DIY SEO, but it’s a tall order to get up to speed and make meaningful SEO-informed changes to your site and web presence, especially while running a business. Your best course of action is to seek the advice and help of a team of SEO experts like DAVID.MARKET to take care of ensuring your website and other SEO tasks are as effective as possible.

Our team can help in a myriad of ways. To identify SEO improvements, we can conduct recurring analyses of your website’s content, keywords, and metadata. We can also develop and execute meaningful SEO outreach strategies to drive awareness, website visitors, and sales. Additionally, our team can lead or collaborate on content strategies that help you build organic web traffic and foster genuine connections with your customers. And we can also keep tabs on your competitors’ SEO efforts and propose ways to adapt their tactics, so you stay ahead of them. The cost of search engine optimization can vary, but is typically worth the investment in the long run.