Post-Holiday Marketing Tips for the New Year

The holiday season is over–now what? Whether you’re a direct-to-consumer (D2C) business or a business-to-business (B2B) brand, chances are that you or your customers may experience a seasonal slowdown in the first quarter of a new year, which is only to be expected following an exciting holiday season. Let’s galvanize your target audience and drum up some business with DAVID in this new year and new quarter.MARKET’s post-holiday marketing tips.

Tip #1: Create Something Experiential and Memorable for Your Customers

The post-holiday landscape often offers people fewer highlights to look forward to–a Q1 doesn’t have the big-ticket holiday sales opportunities Q4 has or the mass cultural or family experiences. The silver lining is that it is sometimes easier to cut through the noise and get your target customers’ attention during this slower period. With fewer marketing efforts to compete with, you can swoop in with a campaign that packs some potency. Give your audience something to do, something to talk about, and something that knocks them out of their post-holiday slumber. Here are some possible concepts:

  • A special in-store event
  • Host a speaker series in person or on Zoom on topics relevant to your business and your audience
  • Organize a winter fair with neighboring businesses
  • Launch an interactive digital campaign with fun, actionable components that can stir up a social media or conversational buzz
  • Conceptualize a series of thematic monthly content posts
  • Sponsor or co-sponsor a live-stream event: music or comedy are popular choices

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Tip #2: Galvanize Your Customer Base

In February, we enter the “what’s next” or “what’s new” part of the year, as potential customers start searching for a spark of excitement after recovering from the holidays. As they scroll through social media and bounce around on the Internet, you will have some prime moments to promote sales, offers, and exciting new products or offerings. Get the word out about your offers with these recommended advertising and marketing tools:

  • PPC ads
  • Email newsletters
  • Printed posters/fliers
  • Word-of-mouth
  • Local social networks: Nextdoor, Facebook, Reddit, Patch
  • Specialty online communities
  • Blog posts
  • Social media posts
  • An offer – discount, free extras, etc.