Do You Need a New Website?
You Need a New Website
Your brand’s website is an essential component of your marketing, and first impressions are key. Your site is often the first place that people interact directly with your brand. Whether your audience is looking for the answer to a frequently asked question, comparing your product offerings against competitors, or looking to quickly evaluate whether you’re trustworthy or the right fit for them, your website is often their first and chief contact point. A well-designed website that your conveys visual currency is an investment that will generate returns.
So, do you need a new website? The answer is maybe.
Some key points:
- Update your website regularly; you may need a new site every 3 to 5 years.
- 43% of all websites use WordPress; 28% of all e-commerce stores use Shopify.
- 55% of web traffic originates in mobile: optimize your site for mobile!
- Future proof your site with the most appropriate CMS, security, data analytics, and fast loading.
Customer Experience Matters
It is important to keep your site updated or to regularly develop a new one to best market your brand. Ongoing updates or regular iterations will allow you to keep up with contemporary design trends, changing audiences, and more sophisticated consumer behavior. We’ve found that three to five years without ongoing, incremental and intentional updates means your site may be outdated or lack the impact it should have.
When a visitor is evaluating your brand through the lens of your website, many things matter: you want to project professionalism, modernity, and trustworthiness. An outdated, sloppy, or overly templated aesthetic can count against you, as can an awkward mobile website.
Most successful brands correctly invest in making sure that they are present in the places their audience is active. For example, this could mean a social network like Instagram or it could mean the Google search results. Alternatively, it could be something entirely offline like a trade show or an appearance in a local newspaper. Your website though, like a physical storefront, is the one place where your brand can be fully itself, deliver your brand vision to your customers and leads, and create a full, encompassing, and ideal customer experience.
When planning or evaluating your site, it is important to keep in mind who your target customer is and what site structure may be the most important. WordPress websites are known as the gold standard for content-heavy purposes, with 43% of all websites using WordPress. Shopify has become well-known for their e-commerce platform, accounting now for approximately 25% of all online stores. Squarespace and Wix also provide approachable and affordable ways to design-easy-to-maintain websites.
A Good Mobile Site is Important
Much of first-touch web browsing has moved to mobile devices in recent years, with nearly 55% of web traffic originating in mobile, making a responsive mobile site integral to a successful user experience. Confusing navigation can result in visitors closing or dropping out of your site before they take any of the goals you have for them: an email signup, a lead submission, or a sale.
Future Proof Your Site
How your team manages your website content or products are other key aspects that should be considered carefully. Different site hosting platforms have different content and product management systems, or “CMS”. Selection of the right design platform and the development of your CMS is crucial as it will determine if your internal team can efficiently manage and update your site content.
Furthermore, technical features are fundamental to a website’s success across different areas, such as security, load speed, content management, mobile responsiveness, SEO optimization, or set up for PPC sales funnels.
Whether you’re selling products in an e-commerce store, gathering and qualifying leads for your sales team, or combining both, you’ll want to know what is working and what is not, and who your target audience is. Doing so can range from an analysis of what organic and paid keywords pulled visitors to your site to what pages, processes, or products cause visitors to leave your site, or where the bottlenecks are. You want to communicate your brand, but you also want to ensure that data informs and guides your marketing approach so that you can not only present your brand correctly to your target customers, but to learn from them.
Work With DAVID.MARKET
DAVID.MARKET has extensive experience with all current major website design and hosting platforms: WordPress, Shopify, Squarespace, and Wix. We are equipped with an experienced design and development team. This allows us to give you a complete experience from start to finish. Additionally, our marketing services are ready to help you after you launch your website.
Just contact us using the form below to receive showcase and proposal deck, or click here to set up a discovery call with us.