Sunset Daycare
Daycare website branding, design, and SEO for business expansion in New York City.
Sunset Daycare is a new daycare based in our home neighborhood of Sunset Park in South Brooklyn, NYC. Originally comprised of a network of separately branded daycare locations, Sunset Daycare reached out to DAVID.MARKET asking for help in unifying the brands under one larger brand umbrella, creating a new visual brand language, and using that new brand to build a comprehensive daycare website and branding for use in their marketing. The marketing website is designed to educate and attract new customers for the daycare, raising awareness of the brand, educating them about the daycare’s approach to education, their facilities, and their staff background. We worked to build the user experience and back-end process of the new website so that as they add new locations, the website can expand with the business. We built the site with organic search discovery in mind, using our SEO team to optimize the site for organic search engines and local discovery.
Client
Sunset Daycare
Services
Branding
Website Design
SEO
Branding
Sunset Daycare's approach to education is informed by several overlapping theories of education, with a key one being Montessori education. Informed by that, we build the new Sunset Daycare branding logo around an iconic Montessori toy.
We created a core brand type that could then be used in different ways across multiple placements, including website icons and in sub-brands.
As well as in website logos, we developed sub-brands for the individual locations that could then be adapted as new locations were added.
Mobile Friendly
We designed the website with mobile responsiveness top of mind, making sure the target customer of busy parents would be well served.
SEO
To support Sunset Daycare's short-term and long-term growth, DAVID.MARKET implemented SEO best practices on the new website. These efforts included ensuring easy navigation for site visitors, approachable and knowledge copywriting, and making essential information readily accessible within a few scrolls. Additionally, our team conducted keyword research and analyzed competitors' digital presences to optimize front and backend content so that Sunset Daycare is more likely to appear in families' search results when evaluating Brooklyn daycare providers. By setting up the business' website in this way initially, DAVID.MARKET addresses the dual needs for quickly getting the new website indexed online and building trust with prospective customers over time via a high-quality user experience.
