A to Z Media is an industry leader in the music manufacturing business, working with major labels, indie record labels, and creatives to produce vinyl records, compact discs, and more. Their customers rely on A to Z’s extensive network of manufacturing plants to obtain the goods that they sell through direct e-commerce and distribution channels. A to Z Media values a sales process centered on experienced sales representatives and individual relationships. In the past, their B2B lead generation had been reliant on referrals, organic discovery, relationships, and traditional sales techniques. A to Z Media approached DAVID.MARKET to help them start and grow their own digital advertising B2B lead acquisition process which would accentuate their existing B2B process.

DAVID.MARKET worked with A to Z to build and then grow a PPC digital advertising approach on Google Search and Display. We also worked to grow A to Z’s organic visibility on search engine results pages through keyword research, on-page content and meta optimization, technical optimization and troubleshooting, link-building, and press outreach.

These efforts resulted in positive growth in lead generation and CPA over the term of our work together, as well as the establishment of a solid structure that A to Z Media then brought in-house. We achieved excellent KPIs not only overall, by building this approach from scratch. but over the course of our work together we constantly improved. The statistics below show the improvement generated in the second half of our work compared to the first half.